Utilized AI tools to pre-sale products as well as exploring new marketing and sales channels. Strategic contributor to the concept, development and launch of a new Women’s category. Realigned the source base by analyzing score cards for new and existing vendors. Vetted and introduced new vendors to optimize source base performance. Introduced the creation and utilization of standard tech packs throughout the company.
Established domestic and international e-commerce for private label clothing brand wholesale division, including high-profile celebrity collaborations. On boarded wholesale accounts within a start-up environment. In bound logistics set-up and execution. Product development and production including internal and external calendar creation.
Originated and built the entire structure for denim and non-denim business, overseeing design, development, in a start-up environment. Expanded operations by entering new international factories, establishing infrastructure, contributing to new product designs, and managing production processes between the US and Asia teams. Created efficient processes to support design and product development. Extensive wash creation and development in Asia.
Collaborated with Celliant (a high-performance textile brand) to develop a proprietary fabric with enhanced oxygenation. Designed all products for the commemorative marathon store. Designs included custom shirts and graphics for the 180k race participants, an original clothing line, and a unique selection of hard goods
Ground floor contributor to the launch of the Levi’s® Signature Brand, which introduced LS&Co. products to Walmart for the first time in company history. Designed and developed cost-engineered assortments that fit into Walmart’s aggressively low pricing strategies. At launch, the venture generated $45M in new revenue on 4.5M units shipped
Laundry development:
Comprehensive consultation services are designed to help brands navigate the complexities of commercial denim and garment dye laundries worldwide, ensuring your products stand out with exceptional quality and unique finishes. Contact me to find out how I can help with your project.